Perception and Use of Social Media Among Librarians for Information Dissemination in Bayero University, Library, Kano

Abstract

This study examines the perception and use of social media for information dissemination among librarians in Bayero University Library, Kano. In an era where digital transformation is reshaping library services, understanding librarians' engagement with social media is critical for enhancing outreach and professional collaboration. The research adopted a descriptive survey research design. Data was collected from 138 librarians of Bayero University, Kano. A total enumeration sampling technique was adopted, involving all members of the population. Data was collected through a structured questionnaire designed to generate quantitative responses. The instrument was validated by three experts in the field.. Findings revealed a strong positive perception of social media's effectiveness (μ = 4.40, SD = 0.738), with librarians recognizing its value for professional trends awareness (μ = 4.99) and resource visibility (μ = 4.78). However, actual usage patterns were moderate (μ = 2.51, SD = 0.899), with highest engagement in professional networking (μ = 3.21) and collaboration (μ = 3.16), and lowest in service promotion to patrons (μ = 1.76). The study concludes by pointing out a startling discrepancy in librarians' awareness and activity in the Bayero University Library, Kano. Despite the fact that the majority of librarians agree that social media is useful for professional networking and information sharing, they rarely use these sites. It was recommended that library management should establish a formal policy outlining goals, platforms, and content guidelines for social media use. Assign librarians to manage accounts, conduct training on content creation, analytics, and engagement strategies, encourage high-proficiency librarians to mentor colleagues, and promote interactive content.